KRAIBURG Austria’s Annual Sales Convention 2023 at Soledad Group
End of April the Grupo Soledad hosted the annual sales meeting of KRAIBURG Austria. While the European sales team enjoyed holding their first convention in presence since 2019, the KRAIBURG management took the occasion to carry out important strategic meetings at the Soledad headquarters in Elche. Thanks to the retreading partner INSA Turbo (member of Grupo Soledad), KRAIBURG has been able to significantly expand its share in the Spanish retreading material market. Grupo Soledad is one of the key players in the Spanish market, its distribution network counts more than 100 own shops and a franchise network with 1.000 POS in Spain and Portugal. The agenda of the convention included the presentations of the Soledad group to underline the strategical importance of this partner to the entire KRAIBURG team. In joint meetings KRAIBURG and Grupo Soledad have reviewed the previously agreed roadmap, discussed new plans together and decided to increase the level of cooperation on common goals in precure and hotcure retreading.
Agreement on quality philosophy
After the meetings, the KRAIBURG team made visit to the enormous INSA Turbo facilities in Aspe, which are not limited to the truck tire retreading activities, but also include a 4x4 and passenger car tire retreading factory, as well as a recycling line (destruction of end-of-life tires and manufacture of rubber powder). With a total of 250,000 square meters INSA Turbo holds the largest company premises in Europe – with further expansion areas available. In conclusion of the Sales Convention the KRAIBURG team hosted a gala dinner attended by some members of the first and second generations of Grupo Soledad. „We have been able to share with the entire KRAIBURG sales team the satisfaction of having a reliable partner who has the same quality philosophy as KRAIBURG when it comes to truck tire retreading,” explains Stefan Mayrhofer, General Manager of KRAIBURG Austria. „We see a lot of potential in continuously developing our partnership with KRAIBURG, especially regarding its proven and undoubted expertise in compounding and design development”, summarizes Salvador Perez Lucena, commercial director of INSA Turbo.